We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.
Assembly is looking for a Director, Client Experience (Media Planning). The Director, Client Experience is responsible for managing the senior media client relationships and for managing and developing their media team. The Director is expected to develop strong relationships and partnerships with clients, media partners, and activation teams that cultivate the development of superior, innovative, and insightful work. The Director is ultimately responsible for the quality of the agency’s recommendations, profitability on their assigned accounts, and the leadership of their media team, with the ultimate goal of providing unparalleled client service.
Lead media team in developing strategy/media plans that answer to the client’s business objectives
Cultivate a strong trusting relationship with clients, sales partners, activation partners to ensure optimal business partnership, steering through challenges with an eye towards enhancing the state of the account
Communicate effectively with activation, sales, and internal team members to ensure direction is clear to minimize confusion
Define KPIs and benchmarks to ensure media plans are addressing client business challenges with measurable success
Demonstrate fiscal responsibility and responsibility for the profitability of the accounts
Topline oversight on Planning timeline/process
Build timelines for clients that include check ins for audience and strategic alignment as well as core and detailed integrated media plans
Work with Supervisor(s) to guide activation teams in optimizing timeline for streamlined process
Work closely with Analytics lead to define measurement strategy
Work with all teams and divisions to draw out best work and insights to positively impact media plans and deliver on client business goals as well as agency goals.
Lead internal meetings with other departments and call on agency resources to strengthen ideas
Oversee the creation of media plan presentations
Understand the client marketing objectives and building a solid strategy to meet the objectives throughout the planning process
Connect the dots across multiple campaigns or accounts to continually tighten up recommendations that incorporate client/senior management feedback
10+ years in the media advertising industry
Experience planning and executing across all media channels, traditional/linear and digital
Campaign set-up knowledge and first-hand experience to guide team and ensure accuracy for integrated campaign activation and reporting (Prisma, DCM, Tagging, IAS, MediaOcean/OX), while also enabling strategic guidance for junior team from pre-campaign set-up to in-flight optimizations and campaign reporting
Deep knowledge of performance media, audience strategy creation/application using syndication resource tools (i.e., MRI, Forrester, YouGov, Comscore), and marketing technology landscape
First-hand knowledge of media reporting mechanics (usage of Tableau or other dashboard tools) and the ability to synthesize data into a cohesive performance story for clients
Business intelligence and competitive reporting knowledge/tool familiarity (i.e., Kantar, Nielsen) and narrative crafting
At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.
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