We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

 

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

 

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Assembly is seeking a visionary and results-oriented Sr. Director, Connected Partnerships to lead strategic investment and activation across the evolving landscape of Connected Digital Partnerships and Video media. This role is ideal for a senior media leader with deep expertise in negotiations, marketplace dynamics, and a comprehensive understanding of the digital direct partnership landscape as well as video ecosystem. Ideally have an understanding and knowledge from advanced digital platforms including CTV, OTT, OLV as well as display to traditional linear TV and be able to develop and execute comprehensive digital first partnership campaigns. 

The ideal candidate will be a strategic thinker and hands-on operator who can seamlessly integrate digital first partnerships into broader media strategies, leveraging data, technology, and vendor relationships to drive performance and innovation. This includes managing partnerships across platforms, navigating the complexities of audience targeting, and ensuring seamless integration with other media channels. 

Connected Video & Digital Strategy 

• Lead the development and execution of integrated media strategies across direct activations of Video inclusive of Connected TV (CTV), OTT, linear TV, OLV digital display 

• Lead investment strategy for all aspects of clients’ Video and Partnerships tactical execution, ensuring alignment with business objectives. 

• Integrate Connected Digital Partnerships into holistic media plans, leveraging platform capabilities and audience data for precision targeting. 

• Demonstrate deep understanding of the video marketplace, including Upfront, Scatter, Opportunistic buying, and emerging digital formats. 

Negotiation & Marketplace Leadership 

• Lead negotiations across campaigns and agency marketplace engagements, securing optimal value and innovation. 

• Maintain strong relationships with media vendors and platforms, with a clear technical understanding of their strengths and limitations. 

• Work closely with media partners to structure packages that deliver performance and efficiency. 

Performance Optimization & Analytics 

• Analyze live campaign results and make real-time optimization recommendations. 

• Use empirical data to inform future buying cycles and improve outcomes. 

• Communicate and troubleshoot changes related to tracking methodology with field and technical teams. 

• Advise on how to integrate available metrics and platform products into broader media strategies. 

Client Partnership & Growth 

• Serve as the senior media lead for assigned clients, fostering trust and long-term partnership. 

• Lead the creation of all major media plans and presentations, translating complex concepts into actionable insights. 

• Identify opportunities for organic growth and support new business initiatives. 

Team Leadership & Operational Excellence 

• Manage and mentor a high-performing activation team (3+ direct reports), supporting career development and skill-building. 

• Establish and refine processes for efficient campaign execution and performance analysis. 

• Champion a culture of collaboration, accountability, and continuous improvement. 

Why Assembly?

• We care about your growth – we offer competitive salaries and annual compensation review
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Experience & Expertise 

• 8–10 years of media experience, including at least 3 years in interactive planning. 

• 8+ years in media activation, planning, and analytics across digital, particularly experience in Video 

• 6+ years of people management experience required. 

• Diverse account background with omni-channel impact from awareness to direct response. 

• PMD/FMP management experience. 

• Extensive experience in direct digital investment planning and buying experience 

• Ideally a strong understanding of Video Marketplaces (Upfront, Scatter, Opportunistic – Linear and CTV). 

• Understanding of programmatic strategy experience (DMP, DSP, exchange). 

Communication 

• Excellent written and verbal communication skills, especially in media plan presentations. 

• Ability to present complex concepts and metrics in a clear, user-friendly manner. 

• Strong client-facing presence and ability to build trust and credibility. 

Tools & Technology 

• Proficiency with research tools such as Nielsen, VideoAmp, comScore, and ad serving technologies (e.g., DoubleClick). 

• Ability to work with MS Office product suite, including exceptional PowerPoint and Excel skills; Access a plus. 

• Familiarity with tracking methodologies and integration of platform metrics. 

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

 

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $140,000 - $170,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.