We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

 

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The primary responsibility of the Associate Director, Programmatic/DMP is developing, deploying  and measuring the effectiveness of programmatic media campaigns with the help of a team of programmatic practitioners. This candidate is an evangelist for marketing automation and has a clear POV on the role of data and technology in the advertising ecosystem.

 

This position requires comfort in analyzing data for the purposes of optimizing campaigns, making client recommendations and planning new initiatives as well as extreme comfort with the ad tech ecosystem. Proficiency in digital media advertising and the full ecosystem from ad servers to supply partners, DSPs, channels/device types and DMP technology platforms and tools is required for this role.  The ideal candidate is a master at Excel reporting or tools like Tableau to complete client deliverables as well as reporting for internal optimization making decisions. This candidate will be able to communicate programmatic concepts to teams internally as well as partners and clients externally, serving as an advocate for automation. The candidate must have a proven track record of delivering strong performance results for marketers across verticals and being able to provide transparency into how and why. A “roll-up-your-sleeves” approach is mandatory and a “get-it-done” attitude is a must. Specific responsibilities include audience analysis, discovery, and segmentation, completing RFPs with client objectives in mind, optimizing campaigns to advertisers’ KPI, and setting best practices for programmatic activation.  This role will have support from a team of programmatic analysts and requires comfort training and delegating.

 

Successful candidates will be highly-motivated, independent thinkers, who can act instinctively without detailed supervision. They are multi-dimensional ‘rising-stars’ who have an intellectual curiosity to do complex problem-solving, and are able to communicate these succinctly to a broad internal and external client audience. This position reports to the VP/Director Programmatic.

• Serve as an expert on all aspects of programmatic planning and buying including audience design and discovery, DSP implementation and optimization, reporting and analysis in campaign flight and post campaign to influence future planning
• Assist in guiding the programmatic team by reviewing buying/trading practices, optimization techniques, DMP usage and workflow, troubleshooting across key stakeholders, and ensuring overall success of client relationships
• Be daily liaison between agency and client with the ability to educate on the nuances of programmatic, its role within the advertiser’s broader strategic mix and benefits
• Ensure all lines of business receive appropriate programmatic support and have strategic account plans
• Lead regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance by engaging with the ad tech marketplace including but not limited to DSPs, SSPs, publishers, data/DMP partners and other tech players as needed
• Complete programmatic forecasting exercises for senior management with P&L oversight in driving revenue
• Participate in regular financial and operational meetings with senior management
• Collaborate with Tech, Data, and Inventory partners to keep abreast of the latest trends and feature sets available for programmatic activation
• Serve as a point of escalation for campaigns and troubleshoot issues with partners as needed
• Coordinate training, mentoring, and development of direct reports with the help of relevant partners like DSPs
• Help to showcase programmatic success via case studies and POVs on ad tech

• Firm understanding of ad tech ecosystem and core industry topics like brand safety, cost transparency and data privacy
• Four-year college degree
• 4+ years of strategic planning/campaign management experience at a programmatic buying entity, DSP or SSP required
• 3+ years with increasing responsibility within an agency or media company
• 2+ years of people managing experience
• Proven track record of excellent project management working across multiple teams and stakeholders
• Expertise in interactive media planning and buying elements
• Experience in Display, Video, and Mobile programmatic media buying
• Experience with advanced digital ad serving technology
• Strong analytical thinking and mathematical skills with proficiency in Excel or data platforms like Tableau
• Excellent communication skills with written and oral with high attention to detail
• Ability to multi-task in a high paced environment with multiple stake holders
• Experience in a cross-functional team environment. Agency experience a big plus. 

Why Assembly?

• We care about your growth – we offer competitive salaries and annual compensation review
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

• Proficiency working in multiple DSPs including but not limited to DV360, The Trade Desk and Yahoo platforms 
• Familiarity with ad serving platforms (e.g. DART, Freewheel) and their reporting outputs
• Proficiency with Excel including pivot tables and VLOOKUPs and Powerpoint for creating client facing presentations
• Understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

 

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $90,000 - $120,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.